Part of the reason behind why our material wants can overpower us is because of something known to psychologists as the adaptation-level phenomenon: Whatever it is that’s going on in our life, we immediately adapt to it and then that becomes neutral. So if you get a big promotion and raise, you’ll think that’s wonderful—for about six months, and then it becomes neutral… and eventually not enough. [From Fool.com]
Adaptation-Level Phenomenon
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